NeverLabel_the Joy of Memory
Feelings remain
Inspired by Maya Angelou's profound wisdom 'people will forget what you said, people will forget what you did, but people will never forget how you made them feel,' we set about creating a visual representation for the FEELS Framework 1.0.
A heart crafted from memory foam creates the perfect metaphor for how experiences leave their mark on us. Each impression creates microscopic, permanent changes invisible to the naked eye yet fundamentally altering its structure, just as meaningful encounters reshape our emotional landscape in subtle yet profound ways.
Set against a vibrant fluorescent yellow background that radiates the pure energy of joy and optimism, the memory foam heart speaks to our capacity for feeling, remembering, and being transformed. This choice of color isn't just attention-grabbing; it mirrors how joy illuminates our experiences, making them more vivid and memorable. The high-contrast backdrop reveals what might otherwise remain unseen: the delicate architecture of human emotion.
Joy of Memory embodies the FEELS Framework, a design philosophy that recognizes how Fast & Slow thinking, Elevated senses, Enabled technology, the Language of design, and a Sense of place collectively create experiences that leave lasting impressions on the human heart.
Because at the end of the day, it's not just about being remembered—it's about creating moments that become part of who we are.